Privacy Policy — 7777zs

Introduction

This Privacy Policy ("Policy") is issued by 7777zs ("the Platform", "we", "us", "our") and applies to all personal data collected from individuals ("you", "Player", "User") who access, register with or otherwise use the 7777zs website and its associated services, including the sportsbook, casino lobby, live dealer games, account management tools and customer support channels (collectively, "the Services").

7777zs is committed to handling personal data responsibly, transparently and in accordance with applicable international data protection standards. This Policy sets out what personal data we collect, the purposes for which it is processed, how it is stored and protected, how long we retain it and what rights you have in relation to it.

By registering an account or using the Services, you acknowledge that you have read this Privacy Policy and consent to the collection and processing of your personal data as described herein. If you do not agree with this Policy, you should not use the Services.

This Policy should be read alongside our Terms and Conditions and our Responsible Gambling Policy, both of which are incorporated by reference.

Definitions

For the purposes of this Privacy Policy, the following terms carry the meanings set out below:

• "Personal Data" means any information relating to an identified or identifiable natural person — that is, a person who can be identified directly or indirectly, for example by reference to a name, an identification number, location data or an online identifier.
• "Processing" means any operation performed on personal data, including collection, recording, storage, retrieval, use, disclosure, erasure or destruction.
• "Data Controller" means 7777zs, which determines the purposes and means of processing your personal data.
• "Data Processor" means any third party that processes personal data on behalf of 7777zs under a contractual obligation.
• "Consent" means a freely given, specific, informed and unambiguous indication of your wishes by which you agree to the processing of your personal data for a specified purpose.
• "KYC" means Know Your Customer — the identity and age verification process conducted to satisfy regulatory compliance requirements.
• "Cookies" means small text files placed on your device by a website to store session information, preferences and analytical data.
• "Sensitive Data" means categories of personal data requiring heightened protection, including financial account details, government-issued identity document numbers and health-related disclosures (such as self-exclusion requests related to problem gambling).

Data We Collect

7777zs collects personal data that falls into the following categories. We collect only what is necessary for the purposes described in this Policy.

How We Collect Your Data

Personal data is collected through the following channels and methods:

• Account Registration: Information you provide when creating your 7777zs account, including name, contact details and date of birth.
• KYC Document Submission: Identity documents, proof of address and payment method verification documents you upload during the verification process.
• Deposits and Withdrawals: Transaction data generated when you use the cashier to deposit or withdraw funds via Easypaisa, JazzCash, Raast, bank transfer or cryptocurrency.
• Platform Activity: Automatically collected data generated by your interactions with the sportsbook, casino lobby, account settings and all other platform features.
• Customer Support: Data provided when you contact our support team by email or live chat, including the content of your communications.
• Cookies and Tracking Technologies: Data collected automatically via cookies, web beacons and similar technologies when you browse the platform. See Section 8 for full details.
• Third-Party Verification Services: Where we use third-party KYC and AML screening services, those providers may return additional data points associated with your submitted identity documents to assist with verification.

Legal Basis for Processing

7777zs processes personal data on one or more of the following legal bases, consistent with internationally recognised data protection principles:

• Contractual Necessity: Processing required to provide the Services you have requested — including account creation, bet placement, payment processing and customer support.
• Legal Obligation: Processing required for compliance with applicable laws and regulations, including AML obligations, KYC requirements and regulatory reporting duties under the operator's licence.
• Legitimate Interests: Processing carried out for purposes that are in 7777zs's legitimate operational interests and that do not override your fundamental rights — such as fraud prevention, platform security, responsible gambling monitoring and improving our services.
• Consent: Processing for purposes that are not strictly necessary for the Services — such as sending you promotional communications about upcoming PSL T20 offers, cricket season bonuses or new game releases. You may withdraw consent for marketing communications at any time by contacting support or using the unsubscribe mechanism in marketing emails.

How We Use Your Data

Personal data collected by 7777zs is used for the following specific purposes:

• Account Management: Creating, maintaining and managing your player account, including login authentication and account settings.
• Identity and Age Verification: Confirming that you meet the minimum age requirement (18+, or higher where required by the operator's licence jurisdiction) and that your identity matches the information provided at registration.
• Payment Processing: Facilitating deposit and withdrawal transactions, reconciling account balances and issuing transaction confirmations.
• AML and Fraud Compliance: Screening transactions and account activity against AML requirements, detecting suspicious activity and reporting to competent authorities where legally required.
• Customer Support: Responding to enquiries, resolving complaints and managing dispute processes.
• Responsible Gambling: Monitoring usage patterns for signs of problem gambling, enforcing player-set limits, actioning self-exclusion requests and communicating with players about responsible gambling tools.
• Platform Improvement: Analysing aggregated usage data to improve navigation, game availability, sportsbook markets and overall user experience.
• Security: Detecting and preventing unauthorised access, account takeover attempts and other security incidents.
• Marketing Communications (with consent): Sending you updates about promotions, new features and relevant sports events such as Pakistan home series, ICC tournaments and PSL matches — only where you have provided consent and have not subsequently withdrawn it.
• Regulatory Compliance: Meeting record-keeping, reporting and audit requirements under the operator's applicable licence.

Data Sharing & Third Parties

7777zs does not sell, rent or trade your personal data. We share personal data with third parties only in the limited circumstances described below, and only to the minimum extent necessary:

• KYC and Identity Verification Providers: Third-party services that assist in verifying the authenticity of identity documents and screening against AML watchlists. These providers act as data processors under contractual obligations.
• Payment Processors: Service providers who process deposit and withdrawal transactions. Payment detail handling is governed by the processor's own PCI-DSS compliant security standards.
• Game Software Providers: Casino and sportsbook software vendors who supply game content. These providers may receive anonymised session data required to render game outcomes correctly.
• Customer Support Platforms: Third-party helpdesk or live chat tools used to manage support interactions. Communication data is stored in these systems subject to data processing agreements.
• Regulatory and Law Enforcement Authorities: Where 7777zs is legally required to disclose personal data to a competent regulatory authority, law enforcement body or court order, we will comply with that obligation. We will notify you of such disclosure where legally permitted to do so.
• Business Transfers: In the event of a merger, acquisition or sale of substantially all of the platform's assets, personal data held by 7777zs may be transferred to the acquiring entity. You will be notified before your data becomes subject to a materially different privacy policy.

Cookies & Tracking Technologies

7777zs uses cookies and similar technologies (such as web beacons and local storage objects) to support the secure and efficient operation of the platform. The following categories of cookies are in use:

7777zs does not use third-party advertising cookies or behavioural tracking cookies that profile your activity across external websites.

Data Retention

7777zs retains personal data only for as long as necessary to fulfil the purpose for which it was collected or to satisfy applicable legal and regulatory obligations. The following general retention periods apply:

• Account and Identity Data: Retained for the duration of your account and for a minimum of five (5) years following account closure, in line with standard AML record-keeping requirements.
• Transaction Records: Retained for a minimum of five (5) years from the date of the transaction, as required by financial regulatory compliance frameworks.
• KYC Documents: Retained for the period required by the operator's applicable licence jurisdiction following account closure or the completion of the relevant compliance review.
• Customer Support Records: Retained for three (3) years following the resolution of the support interaction, to support dispute resolution and quality assurance.
• Responsible Gambling Records: Self-exclusion records are retained for the full exclusion period plus an additional period as required to prevent re-registration in breach of the exclusion.
• Marketing Preferences: Retained until you withdraw consent, after which your opt-out preference is recorded and retained to ensure you are not contacted again without a fresh consent.

Upon expiry of the applicable retention period, personal data is securely deleted or irreversibly anonymised so that it can no longer be attributed to any individual.

Data Security

7777zs implements a range of technical and organisational measures designed to protect personal data against unauthorised access, accidental loss, destruction or alteration. These measures include:

• End-to-end TLS encryption for all data transmitted between your device and the 7777zs servers.
• Encryption at rest for all databases storing personal data and financial records.
• Role-based access controls ensuring that only authorised personnel can access personal data, limited to the minimum required for their specific role.
• Multi-factor authentication requirements for all internal administrative access to systems that hold player data.
• Regular penetration testing and vulnerability assessments of platform infrastructure.
• Incident response procedures for detecting, containing and notifying affected parties in the event of a data breach.

Your Rights

Subject to applicable law, you have the following rights in respect of the personal data we hold about you. To exercise any of these rights, contact our support team at [email protected] with the subject line "Data Rights Request". We will respond within 30 days.

• Right of Access: You may request a copy of the personal data we hold about you, together with information about the purposes of processing, the categories of data held, who it has been shared with and how long it will be retained.
• Right to Rectification: If personal data we hold about you is inaccurate or incomplete, you have the right to request that it be corrected. Where correction is not technically possible, you may request that the inaccurate data be supplemented by a statement of correction.
• Right to Erasure ("Right to be Forgotten"): You may request deletion of your personal data in circumstances where it is no longer necessary for the purpose for which it was collected, where you have withdrawn consent (and no other legal basis applies) or where processing was unlawful. This right is subject to overriding legal retention obligations — for example, AML record-keeping requirements will prevent deletion of transaction records before the mandatory retention period expires.
• Right to Restriction of Processing: You may request that we restrict processing of your personal data in certain circumstances — for example, while the accuracy of data is being contested, or while a legitimate interests override assessment is pending.
• Right to Data Portability: Where processing is based on your consent or on contractual necessity and is carried out by automated means, you may request a copy of your personal data in a structured, commonly used, machine-readable format.
• Right to Object: You have the right to object to processing carried out on the basis of legitimate interests. We will cease that processing unless we can demonstrate compelling legitimate grounds that override your interests. You have an unconditional right to object to processing for direct marketing purposes.
• Right to Withdraw Consent: Where processing is based on your consent, you may withdraw that consent at any time. Withdrawal does not affect the lawfulness of processing prior to withdrawal.

International Data Transfers

7777zs operates internationally and may process or store personal data in jurisdictions outside Pakistan. This includes transfers to the jurisdiction in which the platform's servers are hosted and to the countries where our third-party service providers — including KYC providers, payment processors and support platforms — are based.

Where personal data is transferred to a country that does not provide a level of data protection equivalent to applicable international standards, 7777zs ensures that appropriate safeguards are in place. These may include:

• Standard contractual clauses incorporated into data processing agreements with third-party service providers.
• Binding corporate rules where applicable within group structures.
• Transfer to jurisdictions recognised as providing adequate data protection by applicable international frameworks.

If you would like more information about the specific safeguards in place for a particular international transfer, please contact us at [email protected].

Minors & Age Restrictions

The Services are strictly intended for adults aged 18 and above, or the higher minimum age required by the applicable operator or licence jurisdiction. 7777zs does not knowingly collect personal data from persons under the eligible minimum age.

Age verification is conducted as part of the KYC process for all registered players. Where 7777zs discovers that personal data has been collected from a person who does not meet the minimum age requirement, the following steps will be taken immediately:

• The account will be suspended and closed.
• All associated personal data will be deleted, except where retention is required by law.
• Any deposits made will be returned; any winnings accumulated will be voided.
• The matter may be referred to appropriate authorities where the circumstances warrant.

Third-Party Links

The 7777zs platform does not include links to external third-party websites in its main navigation or editorial content. However, certain game software interfaces or payment method information panels may reference third-party brands for context. 7777zs is not responsible for the privacy practices of any third-party website or service.

If you access any third-party service in connection with your use of 7777zs — for example, visiting your mobile wallet provider's website to confirm a transaction — that third party's own privacy policy will govern how they handle your data. We recommend reviewing the privacy policies of any third-party services you use in conjunction with the 7777zs platform.

Changes to This Policy

7777zs reserves the right to update or amend this Privacy Policy at any time. Changes may be made to reflect updates in applicable law or regulation, changes in our data processing practices, new features or services added to the platform, or improvements in how we communicate our privacy commitments to you.

When material changes are made to this Policy — that is, changes that significantly affect how we collect, use or share your personal data — we will notify you by email to the address registered on your account and/or by displaying a prominent notice on the platform prior to the changes taking effect. The updated Policy will specify the revised effective date at the top of the document.

Your continued use of the Services after the effective date of any revised Policy constitutes your acceptance of the updated terms. If you do not agree with the changes, you should stop using the Services and may request account closure in accordance with our Terms and Conditions.

Contact Us

If you have any questions, concerns or requests relating to this Privacy Policy or the way 7777zs handles your personal data, please contact our support team. We welcome enquiries from players across Pakistan — whether you are based in Karachi, Lahore, Islamabad, Rawalpindi, Faisalabad, Multan, Peshawar or anywhere else.

We aim to acknowledge all privacy-related enquiries within 48 hours and to provide a substantive response within 30 calendar days. For complex data rights requests — such as data portability or erasure requests involving large volumes of data — we may extend this period by a further 30 days, in which case we will notify you of the extension and the reason for it.

This Privacy Policy was last reviewed and updated on 1 January 2026. We encourage you to review this page periodically to stay informed about how 7777zs protects your personal data.